Consistent customer records
Defined against approved users, systems, decisions and operational responsibilities.
All Salesforce capabilitiesCONNECTED CUSTOMER OPERATIONS
Make Marketing workflows support one clear customer journey.
Consent-aware journeys, handoffs and campaign data connections.
Capability reference only. No vendor partnership or endorsement is implied.Official product contextMarketing workflows
Explore the conceptual workflow
Marketing workflows
WHAT RESPONSIBLE DELIVERY INCLUDES
More than configuration: process, data, controls and ownership.
The exact scope follows your environment. These foundations keep the module useful after launch.
Visible ownership and next actions
Defined against approved users, systems, decisions and operational responsibilities.
Governed automation and approvals
Defined against approved users, systems, decisions and operational responsibilities.
Useful service and pipeline measures
Defined against approved users, systems, decisions and operational responsibilities.
MODULE DELIVERY BLUEPRINT
A contextual journey for Marketing workflows.
Map the journey
Design records & roles
Configure automation
Validate with users
Measure adoption
RELATED SALESFORCE MODULES
Build one capability or connect the wider operating system.
Sales Cloud
Lead, account, opportunity, forecasting and sales-process configuration.
Service Cloud
Cases, queues, knowledge, entitlements and multi-channel service operations.
Experience Cloud
Secure customer and partner experiences connected to CRM processes.
Flow & platform automation
Governed declarative automation, approvals and supported custom extensions.